Linkbuilding FAQ

What Are Backlinks?

Backlinks occur when one webpage links to another. For example, this is a backlink for RolCats. Search engines view backlinks as a kind of vote for a website and, very generally speaking, the more ‘votes’ a web page has, the higher it will rank on the search engines’ results pages. Want to know more about how search engines work?

How Can I Get More Backlinks?

Think about when you last shared a web page with someone else, perhaps on Facebook, via an email, a blog or a Twitter account).

What was it about the page that made you want to share it? Was it funny, interesting, useful, attractive or entertaining?

The first step towards earning more links from the rest of the Internet is to create content that’s worth linking to.

Serious about learning SEO? We recommend you join the SEOMoz Pro membership program.

What Is mozRank?

mozRank is the SEOMoz equivelent to Google's PageRank metric. It's an approximate measure of what value a site has in the eyes of search engine. Like Pagerank, it is a logarithmic scale, meaning that a score of, say, 4 is not one higher than 3, but many times higher. Need an intro to logarithmic scales?

Where Can I Learn More About Linkbuilding?

See our linkbuilding 101 page.

My *COUGH* Friend Buys Backlinks...?

You can buy backlinks, but there are many, many reasons not to.

Firstly, if you don't know exactly what you are doing, you'll probably get yourself caught and your site penalized or banned by the Google Gods pronto. Secondly, it will get very expensive, very fast. Finally, you'll never know if the links you bought helped or hindered your SEO efforts.

Here are a few of the major link broker networks. Important: We do not use, endorse or recommend them, but since we still get asked every month, here's a list:

Talk nerdy to me! How does the site work?

We use data from SEOMoz's Open Site Explorer API. We'll shortly be adding Majestic SEO data, too.

The site is built in custom built in PHP, and is hosted on a Memset VPS.

Who users the tool?

Here's what some of our users say…



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